ProjectCampaign,Microsite
CreativeAssociate Creative Director – Teresa Leung
Copywriter – Luke Devlin
Brief/BackgroundThe campaign reaches out to residents of Sydney, Australia, to encourage tourism to Vancouver. The microsite showcases the range of Vancouver activities that would appeal to Australians, and encourages people from around Sydney to sign a petition to make Vancouver one of Sydney’s official Friendship Cities.
RoleI worked with Teresa to design a landing page that fits graphically
with the campaign, taking into consideration Destination Vancouver's website grid, button styles and existing layout.